I am so proud that my research is going to be published in Advertising and Society Quarterly in the spring. I have added to my original 2017 study with some more interviews conducted with creative women during lock down last year.
For reference all the materials used to conduct these interviews can be found here:
Are you teaching on a creative advertising, art or design course in higher education where a significant proportion of your students will be trying to get jobs in UK advertising agency creative departments? Or are you a female student studying one of these courses?
Well there is something you really should know. The make-up of your course is probably at least half female. In fact, women may be in the majority. This would lead you to expect the ratio of men to women working as creatives is pretty equal, right?
Wrong. According to the latest IPA Census, only 30.6% of people working in creative departments in the UK are female. Only 11% of creative directors are women. No other department or discipline in advertising has such an unequal gender ratio. We are losing brilliant female talent.
Studies show a woman will find creative roles harder to get, harder to progress in and harder to stick with than a man. The system isn’t changing quickly, but we can help female graduates be more aware and prepared for the challenges they are likely to face.
On this site, you will find actions you can take and resources you can tap into as an educator or a student. Inform yourself on the issue, prepare yourself for industry and pass it on. Let’s save those Lost Girls.
For the first phase of the site I would welcome your feedback. Please post any ideas for improvements or additions you can think of in the comments section below. Let me know how useful you have found the site and its resources. Really appreciate it.