Campaign 19th October 2017
M&C Saatchi creative chief Justin Tindall sparked controversy for a recent comment in Private View about being “bored of diversity being prioritised over talent”. Cheil London’s executive creative director responds.
Nicole Yershon gets called ‘too emotional’ | You Couldn’t Make This Crap Up
The Drum 10th October 2017
In the final episode of You Couldn’t Make This Crap Up, the founder of Lab for Hire and Ogilvy Labs shares with The Drum her experience of gender discrimination in the workplace.
Why female creatives don’t get to pitch
Campaign 27th September 2017
When pitching is so vital to career progression, research showing that almost half of female creatives have not been on a pitch over the last year must jump-start action on inclusivity.
https://www.campaignlive.co.uk/article/why-female-creatives-dont-pitch/1445567
Diversity: a little less conversation, a lot more action
Campaign 21st July 2017
Campaign and Engine hosted CMOs and agency leaders to drive the diversity debate forward into a series of pledges, promises and actions…
UK corporate equality drive runs out of steam
The Drum 10th July 2017
Recent progress toward equalizing representation of men and women on the boards of Britain’s biggest companies has run out of steam, with FTSE 350 failing to increase the share of women employed in senior roles over the past year.
http://www.thedrum.com/news/2017/07/10/uk-corporate-equality-drive-runs-out-steam
Sheryl Sandberg On Gender Equality’s Power in Advertising and Business
Forbes 26th June 2017
Sheryl Sandberg explains why she introduced a new award called the Glass Lion at the Cannes Lions International Festival of Creativity in 2015. Facebook’s chief operating officer conceived of the award as one that would celebrate advertising that is free from gender stereotypes.
Why we lose our female talent before they even start
Campaign 9th June 2017
While young women will leave the UK’s advertising and design colleges in equal numbers, about 40% of them will never make it to their first rung of the career ladder. This article outlines the facts and figures.
https://www.campaignlive.co.uk/article/why-lose-female-talent-even-start/1435625
Gender equality movements in advertising are making gains
The Drum 10th April 2017
Article outlines initiatives to counter sexist representations of women in advertising from the Gender Equality Measure to #SeeHer
http://www.thedrum.com/news/2017/04/10/gender-equality-movements-advertising-are-making-gains
Why We Should March: Women in Advertising
Young Creative Council 27th January 2017
Great reflection on woman’s rights in general and women in advertising.
http://youngcreativecouncil.com/opinion/why-we-should-march-women-in-advertising/
The Lost Girls
Are you teaching on a creative advertising, art or design course in higher education where a significant proportion of your students will be trying to get jobs in UK advertising agency creative departments? Or are you a female student studying one of these courses?
Well there is something you really should know. The make-up of your course is probably at least half female. In fact, women may be in the majority. This would lead you to expect the ratio of men to women working as creatives is pretty equal, right?
Wrong. According to the latest IPA Census, only 30.6% of people working in creative departments in the UK are female. Only 11% of creative directors are women. No other department or discipline in advertising has such an unequal gender ratio. We are losing brilliant female talent.
Studies show a woman will find creative roles harder to get, harder to progress in and harder to stick with than a man. The system isn’t changing quickly, but we can help female graduates be more aware and prepared for the challenges they are likely to face.
On this site, you will find actions you can take and resources you can tap into as an educator or a student. Inform yourself on the issue, prepare yourself for industry and pass it on. Let’s save those Lost Girls.
Please help!
For the first phase of the site I would welcome your feedback. Please post any ideas for improvements or additions you can think of in the comments section below. Let me know how useful you have found the site and its resources. Really appreciate it.